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The Ultimate SEO Tutorial for Marketing Success in 2025

H1 is the main heading of a page, the H2 tag is a subheading of H1, and so on. These tags help search engines to read and understand the content better. As it turns out, you can ALSO get sitelinks on all sorts of pages… from blog posts to ecommerce category pages.

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The Ultimate SEO Tutorial

The Cut is a media company owned by Vox Media — the parent company of the New York magazine. It’s a great example of a media blog that generates millions in traffic a month in the consumer space. Okay, assuming we are using modern website builders like Webflow, Squarespace, or Framer, which already take care of a lot of the technical side of SEO, let’s focus on the other two. Like, it’s never been more relevant with the rise of AI-generated slop and the rise of AI search with ChatGPT and Perplexity. Looking for the best SEO examples to gain inspiration for your own strategy?

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Measuring SEO Success

Building an in-house team gives you complete control over your SEO strategy, but it requires a significant investment in hiring and training staff. This approach is best suited for larger businesses with ongoing SEO needs. Salaries for SEO professionals vary, with entry-level positions starting around $50,000 annually and senior roles potentially exceeding $100,000 annually. In addition to salaries, you’ll also need to budget for tools, software, and ongoing education.

Whether you’re just getting started, looking for a refresher on building quality traffic, or diving into advanced SEO tactics, we’ve got you covered. Whether you’re juggling multiple sites, millions of pages, or just a ton of keywords, STAT helps you unlock new opportunities, drive more revenue, and prove the value of your SEO efforts. Search engines look for BHS Links on-page factors like topic relevance and metadata to determine the quality of your content and, in turn, where to rank your site in results pages.

  • Effective reputation management can significantly impact local SEO performance.
  • We have a blog post with “WordPress hosting” in the meta description, so Google bolds this keyword relevant to your search term.
  • But for SEO in particular, I find it’s great for brainstorming ideas, improving strategies, and troubleshooting tough problems.
  • Do you have the money to spend on a full-service agency or can you simply have someone set it up for you to maintain?

Too Focused on Sales

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When evaluating SEO service providers, be sure to look at their client portfolio and case studies that detail what they’ve accomplished for others. Pay attention to whether the SEO service specializes in specific industries or audiences and their typical client size. Before purchasing SEO services, it’s wise to get a handle on the different types of SEO available. Understanding the basics will give you a considerable advantage when evaluating SEO agencies. When it comes to selecting an SEO company, you should always ask yourself some questions to define your goal first and foremost. What do you need SEO to do for your business and what do you want that to look like?

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