Comment faire un Audit SEO en 11 étapes faciles avec Check-list

In this final step, we compile the audit results into a clear set of recommendations, prioritize them, and outline a plan to implement fixes. We’ll also discuss how to maintain SEO health going forward, including adapting to Google’s changes and using automation/AI to stay ahead. Semrush offers a suite of SEO tools that help you both identify opportunities and execute effectively. Then include these questions in your content as subheadings and provide direct, concise answers right below them. If you’ve been following Google’s search guidelines, your content already has the potential to be featured as a source in AI summaries.

The Google Search Quality Rater Tool takes all of Google’s complex guidelines and puts them into customised, actionable steps you can follow to improve your content and rankings. The improvement checklist is your road map to fix your piece of content step by step. Demonstrating strong E-E-A-T is essential for ranking any piece of content in Google’s organic search results. Contrary to popular belief, duplicate content doesn’t result in a Google penalty, though it does force search crawlers to make a decision about which page should be indexed and ranked. Technical SEO is the collective term for all the factors and best practices that affect the ability of search crawlers and users to access your website content. There are many tools you can use to perform the items in this checklist.

Looking for a Google SEO Checker? Here’s 15 to Check Out

Our technical SEO audit services ensure nothing is preventing web crawlers from accessing your content. Find and fix your website’s unique issues and improve your Google rankings with this free SEO audit tool. Cadence helped the document processing service provider by securing high-quality backlinks from authoritative industry sources. These backlinks drove direct traffic to the client’s website and proved their credibility in the eyes of search engines. However, while programmatic SEO offers significant advantages in speed and scalability, it comes with potential risks.

Broken images

It shouldn’t list things like redirects, non-canonicals, or dead pages because those send mixed signals to Google. Core Web Vitals are metrics that Google uses to measure user experience. They measure a page’s load time, interactivity, and the stability of the content as it loads. If it’s not a manual action, you may need to check further for Google algorithm updates, as they can significantly affect your site’s organic traffic. Start by checking if your website is indexed by Google and if there are any crawl errors.

When selecting an SEO agency to perform an SEO audit, we recommend asking for relevant client testimonials and case studies. To get the most from an SEO audit, the agency must understand your business, products/services, and customers. And don’t forget to grab our SEO audit checklist for a quick revision later on.

• It was a clear example of how addressing content credibility can turn a content devaluation into an opportunity for growth.
• What does matter is the ratio between good and toxic links in your profile—you want the vast majority to be high-quality links.
• With an SEO audit, your team can get an in-depth assessment of your SEO status.

The next step is to use a site audit tool like Semrush Site Audit, Ahrefs Website Audit, Screaming Frog, or others to identify potential issues with your SEO. The next step before doing a deeper analysis is to check your organic traffic. Login to Google Search Console and view the “Search Results” report. Learn how to do an SEO audit of your website to identify problematic areas. Use our SEO audit checklist to fix issues and improve your SEO.

That allows your company to start driving measurable results from your SEO. As company teams evolve, it’s not uncommon for SEO strategies to falter. For example, a new hire may not understand SEO, which can lead to the creation of unoptimized content or the implementation of bad SEO practices. It can even result in your company abandoning SEO altogether. With a more robust digital marketing strategy, you can maximize your investment and return.

It usually covers indexing, technical SEO, keyword research, on-page SEO, and competitor analysis. An SEO audit is one of the key actions of an SEO professional or website owner. It involves checking various aspects of your website to measure how well it is conforming to organic search best practices. But there are certain best practices involved in an SEO audit to ensure you can maximize your visibility and performance on search engines. By addressing these, you improve visibility, drive more organic traffic, and make sure your website is optimized for search engines.

Step #6: Review Your Analytics & Conversion Data

Finally, a website audit finds issues that are hurting your SEO and conversions such as broken links, hidden content, and long page load speed times. Identifying these issues will BHS Links help you address problems that are diverting traffic. One of the great things about this tool is that it measures page speed using field data that it captures whenever someone visits your website on Google Chrome. Field data reflects the experiences of real users accessing your pages on real devices, providing more accurate insight into how your optimizations impact real performance. An on-page SEO audit aims to identify and fix weak spots in your site’s content and structure. It’s all about boosting rankings and driving more organic traffic.