41 of the Best SEO Tools for Auditing & Monitoring Your Website

It will then scan your entire website to collect the URLs of each page. The generator will then send a file directly to your email, which you can copy and upload to Google Search Console or Bing Webmaster Tools. The free version can also find broken links and redirects so that you can troubleshoot them right away. Input your business details, and you’ll get data on the quality of your company’s data online. Equipped with this intel, you can optimize your online presence by adding details or photos to your Google Business Profile or updating directories with your store hours.

This table view format allows you to quickly see which areas of your website are performing well and which areas need improvement. The audit report may also include specific actions that you can take to improve your site’s performance and increase its visibility in search engine results pages (SERPs). When conducting an SEO audit, closely monitor the flow of organic traffic to your website. Analyze trends, spikes, or declines in organic traffic to discern potential challenges or successes. This evaluation provides valuable insights into the effectiveness of your SEO strategies and helps identify areas for improvement. Ensure, as part of the SEO audit, that images are contextually relevant to the surrounding text.

Local Falcon vs. Local Viking: Best Tool for Local Visibility

You can also use its crawls to manage and monitor changes to the site, and it helps you keep track of these changes. By doing this, you can ensure your changes don’t have a negative SEO impact. In addition, it includes another dimension of SEO issues using its own interpretation of SEO best practices.

If your site is slow, people are going to go to one of those faster sites, increasing your bounce rate and hurting your rankings in search results. It also offers keyword research, rank tracking, backlink analysis, and site auditing tools. It also provides tools for keyword research, competitor analysis, and technical audits. The usual trigger for these audits are an unexplained drop in organic search traffic and/or ranking ranking drops. Basically, if a website’s performance drops then a forensic audit is used to find out why and lead the way in forming a solution. For this reason, they’re often called ranking-drop or Google penalty audits.

• This interface shows you how metrics like HTTP status code, content type, traffic, and indexability stack up on structural levels based on your site’s hierarchy.
• If you see indexation issues, you want to do a quick check to make sure the page isn’t marked with a robots “noindex” directive.
• You’ll quickly discover authoritative websites that are great for link-building, along with their contact details.
• It will tell you whether any URLs have errors that affect mobile usability.

The Search Atlas Site Explorer Tool provides instant insights into organic and paid traffic, keyword rankings, backlink profiles, and more. With its intuitive, user-friendly interface, the Search Atlas Site Explorer Tool helps you easily monitor your SEO efforts, identify opportunities for improvement, and make data-driven decisions. The Search Atlas Site Explorer Tool is an invaluable tool for tracking your website’s visibility in search engines, understanding user behavior, and maximizing your digital marketing efforts. SEO strategy, on the other hand, is a comprehensive, long-term plan aimed at improving a website’s visibility in search engine results pages. SEO strategy involves setting specific goals, such as increasing organic traffic, improving keyword rankings, or boosting conversions, and outlining the steps needed to achieve them.

Read The Ultimate SEO Audit Checklist to learn:

For example, a technical SEO audit helped BetterVet, a mobile veterinary service, fix critical site errors affecting the crawling and indexing of their content. All plans include site explorer, keywords explorer, site audit tool, rank tracker, and alerts. All of these go up in terms of how many rows can be run in your report, and you get additional tools if you go up in price. You can create internal links between pages on your site or work with external sites to get what’s called a backlink to one of your pages. Our powerful algorithm analyzes your site and provides personalized optimization strategies, helping you climb the search engine rankings and attract more traffic.

Each topic also breaks down into subtopics and related keywords. And I can even see how much of their traffic comes from each keyword, and how much of their ad budget they spend on each one. Semrush’s Domain Overview tool is my go-to for competitor analysis. These are the tools my team and I use to drive over 867K+ sessions every month.

If you’re the owner of a business or an SEO on your marketing team, Search Console can help you conduct an initial SEO analysis from scratch or update your existing SEO strategy with fresh keywords. I like that Google Search Console monitors, debugs, and optimizes your website — and you don’t need to know how to code to benefit from this tool. Its capabilities go beyond simple site crawling, offering detailed insights into website performance and technical health. This tool is a boon for agencies needing to conduct comprehensive audits quickly and efficiently.

Check Your Organic Traffic

Most modern websites have more pages than you would expect, when you consider e-Commerce product pages, blog posts or category pages. Define your own URL crawling rules based on the same robots.txt syntax to exclude certain pages or directories. Yes, you can download a PDF file with your SEO check results by clicking on the “PDF Export” button right at the top of the results page. You can choose between a short and a complete version of the report and even upload your company logo to generate a personalized report. Please note that this is a feature of the Seobility Premium plan. With the SEO checker, you can easily identify weaknesses your website might have in this area.

And in 2018 they rolled out a new update that made speed even MORE important. In our case, the “WWW” version of the site redirects to backlinko.com. And unless you redirect these versions properly, Google will consider them completely separate websites. Second, Google started using their mobile-first BHS Links indexing process a while ago. Firstly, just under 55% of all global traffic is on mobile devices.