SEO Crawler Tool: Scan every page of your site for problems

Unlike traditional PR outreach, Featured simplifies the process of providing ready-to-publish expert insights. I have found both of these tools to be useful, so it’ll probably come down to budget and preference as to which one you pick. One of my favorite features in Clearscope is how it shows you exactly which pages are losing traffic. It helps you meet the search intent and answer what readers actually want to know.

• A long-time friend of Sitebulb, Geoff has even spent some time as part of the team, which clearly explains why he loves (or hates?) doing SEO audits.
• Begin by adding the Otto pixel to your website’s header, which is a small code snippet that grants Otto SEO access to analyze your site’s structure and content.
• SeoClarity users benefit from Page Clarity, which monitors URLs daily and alerts via email if the noindex tag appears, aiming to catch it before Googlebot does.
• • In Google Search Console Coverage report, look at the valid vs. error vs. excluded pages.
• For example, if only a few domains link to you, you must get links from related domains.
• Sitebulb is a crawler and site audit tool in the same vein as Screaming Frog.

If you are unable to do so, you’ll have to go straight to the google search console. The first step to any link quality audit is to find any questionable links pointing to your domain. It’s not enough to simply review what links you personally posted and where; you’ll want to take a look at every link on the web pointing back to your site. You can do this using a free tool like Moz’s Open Site Explorer, or some other external link-based search system.

If you’re facing any of these issues and haven’t performed an SEO audit in the last six months, it’s a good time to run one. Check your backlinks and their value, see competitors’ backlinks and new & lost links. If there are any alerts (like status code errors, stale content, ecommerce issues), you’ll see them here.

Keyword Insights

Unlock instant access to more than 29 years of experience with WebFX. That experience extends beyond SEO and includes digital marketing, customer service, and project management, which means a smooth and professional experience for your team. Easily track your return on investment from organic search and other marketing channels. You’re covered when it comes to fixing these SEO issues, too, as a part of our technical SEO audit services.

Export all issues in bulk

That said, even though Google can crawl several hundred links (or more) per page, there are still valid reasons to limit the number of options you present to search engines. A high number of links dilutes the link equity every link passes and can make it harder for Google to determine which links are important. In order for a link to be crawlable, search engines typically need an tag with an href attribute. And yes, lots of developers create links without these attributes. Sitemaps are one way search engines use to discover pages on your site, but the primary way remains by crawling webpages and following links.

Mobile-friendliness

This article from FE International outlines the wider due diligence process for internet based businesses. “we’ll be switching to mobile-first indexing for all websites starting September 2020”. Local SEO is an often forgotten subsection of SEO, but it forms a massive part of the industry.

While defining image heights and widths isn’t a direct Google ranking factor, the lack of image dimensions can cause usability issues as a browser tries to load the page. To audit the outgoing links on a single page, you can use the MozBar to highlight all internal and external links and make sure your anchor text is descriptive. The easiest way to audit lazy-loaded content is simply to use Google’s URL Inspection Tool.

SE Ranking is a comprehensive SEO toolkit designed to cater to the needs of mid-sized agencies and in-house teams. Its advanced datasets and AI and NLP technologies provide unique insights and recommendations, making it a reliable choice for developing and executing effective SEO strategies. With the Compare Crawls and Progress reports you can SEO Anomaly analyze the results of different SEO audits and track changes in the number of issues over time.

You can also find a bulk report of canonicalization errors in the “Excluded” Coverage Report, labeled “Duplicate, Google chose different canonical than user.” To figure out if Google respects your user-defined canonical, Search Console is the best tool for the job. Use the Coverage Report of Search Console’s URL Inspection Tool to identify instances when Google chooses a different canonical than the one you selected. We could write many, many posts on canonicalization, and we have. Suffice to say, there are a few basic guidelines you want to keep in mind when thinking about canonicalization and duplicate content.

For bricks-and-mortar and service based businesses it’s become essential in order to be found in the Google centric world we now live in. And whilst these sort of results might not be typical of every content audit, it does illustrate why content isn’t just something you should set live and forget about. Below we’ve given a brief outline of some of the most common types of SEO audit. However, it’s not unusual to see them grouped together, or completely bespoke pieces of work put together to meet specific needs.