What is SEO? A Search Engine Optimization Guide

For example, in this case, Google chose to rewrite the meta description by pulling in other text from the page that matched the search query. WordPress is flexible, not only as a CMS but also thanks to plugins. Plugins open up infinite possibilities to add enhanced features to websites. This also opens up the competition, meaning that you may have several options when it comes to which plugin you use. And, to make the most of your keyword research, be sure to check out our resources on keyword grouping and keyword niches.

If you’re an Ahrefs user, you can also use the Indentify intents AI feature to see the type of search intent that gets the most traffic. At the same time, the best kind of topics are the ones that hold business value to you. Otherwise, you’re unlikely to attract potential customers through SEO. Search engine optimization uses how search works to optimize a site for organic search results.

Why is SEO important?

… Like the one you’re reading, where we often publish unique ideas, processes, and studies. For example, when Google switched to relying less on title tags to generate SERP titles, we studied almost a million pages and published the results for the community. Knowing SEO theory is one thing; applying that knowledge to rank a website is another thing entirely.

How Do You Make Sure Google Can Index Your Site?

• Search engines work by crawling, indexing, and ranking content on the internet.
• You don’t need to waste your time writing generic content that could apply anywhere.
• In short, you need to up your mobile game or site to languish at the bottom of Google search results.
• In other words, those seemingly small factors, like keywords in URL, that on their own make up 1%, are not so small.
• KWFinder helps you find low-competition keywords that match your topic.

Search engine optimizers (SEOs) optimize websites to help them rank higher on SERPs and gain more organic traffic. A search engine optimizer is a highly specialized content strategist who helps a business discover opportunities to answer people’s questions about their respective industries. Yes, SEO is a marketing skill because it involves optimizing a website’s content and increasing traffic through strategic actions.

Organic results can also generate sustained traffic at little to no ongoing cost. Paid results don’t always appear on search engine results pages (SERPs). SEO Anomaly When they do, they usually appear at the top with a “Sponsored” or “Ad” label.

Improving technical aspects can help search engine spiders crawl your website more effectively, and improve the usability of your site. It’s great having well-thought-out and useful content, but if a search engine can’t crawl your website, it’s likely that very few people will actually see it. Having an XML sitemap is a plus, and can greatly improve the way search engine spiders crawl and find content on your website. Check out the free Technical SEO Site Audit Checklist to quickly check your own website’s technical SEO performance. By optimizing your website’s content, structure, and technical aspects, SEO helps improve its ranking on search engines. A higher ranking leads to more visibility and traffic, which can translate into more leads and sales.