22 Best SEO Tools in 2025: Free & Paid Options

It also includes a Site Audit functionality that thoroughly analyzes your website’s health and identifies issues that must be addressed. While this is a plus, it also means that they may require a steep learning curve. Before you commit to an SEO tool, test it out to ensure it’s user-friendly. After all, a free software won’t help your business unless you and other members of your team find it quick and easy to set up and use. Free demos or free trials can give you a good idea of a platform’s ease of use. Powered by Semrush, SEOquake is a free SEO browser extension that is compatible with Safari, Chrome, Firefox and other popular browsers.

Our free-version tools run instantly on this page, with no download or registration required. We call these “free tool samples” because you can run them on the fly, without signing up for a thing. Semrush’s AI keyword research and analysis tools are game changers for finding quality, profitable keywords you can rank for.

This lets you pull all your SEO, PPC, and marketing data into one clean, interactive dashboard. If you’re managing many projects, reporting can get VERY tedious (and costly). It shows clients and teams exactly what’s working — and what isn’t. It’s honestly nothing special, but I still add it here because I think the user interface is good. The tools available through SEO Review Tools are free to use. My recommendations above are good starting points for your own search, but make sure to be clear on your own needs and goals before making a final decision.

Why Your Business Needs Free SEO Tools

Top benefits include a thorough technical audit of your site, customized searches to inspect elements hidden in source code and data extraction based on HTML parameters. Its pricing model allows smaller players to tap into top-notch SEO tools, leveling the playing field with larger competitors. You can monitor the performance of your site online and optimize your SEO using a variety of SEO tools.

Best free SEO tools

But finding the right free SEO tools can be a challenge, especially with so many options available. After testing RankIQ, we concluded that it’s an effective tool for bloggers and smaller companies looking to improve their search engine ranking. It offers a user-friendly interface and AI-driven insights that can be useful for those new to SEO or who have limited time. However, larger enterprises or experienced SEO professionals may require a more comprehensive and integrated approach that RankIQ may not be able to provide. SEO Anomaly Pricing for Moz Pro begins at $99 per month for the Standard plan, which covers the basic tools. The Medium plan offers a wider range of features for $179 per month, and a free trial is available.

• Providing real-time insights into keyword rankings, search traffic, and indexing status, GSC allows users to pinpoint and fix technical issues that may affect visibility.
• Backlink is very important for SEO, you can check your website backlink status using our backlink checker tools online.
• These tools all have free plans and options, along with upgraded plans if your business expands and needs more robust tools down the line.
• Features include crawling websites to find broken links, analyzing metadata, and reviewing site architecture.
• With a free Semrush account, you can make two searches in the Topic Research tool.
• But for those looking for a comprehensive SEO solution that covers almost everything in one place, Semrush remains one of the best options on the market.

Top 16 SEO Tools Compared

If websites don’t have an existing score, you can ask WooRank to do a quick inspection. Checking your SEO via an in-depth audit will help you understand which areas of your site need the most help. On-page SEO report, broken link checker, redirect tracer, and country changer for SERP in one extension. But beyond that, you can add specialized tools to your tech stack as needed. Serpstat is an affordable all-in-one SEO tool with more data compared to Mangools. Then, you can make an even better, more optimized piece of content.

Whether you’re looking for keyword recommendations or a site crawl, Moz is a full-service powerhouse. You can get great insights into how your website is performing but also how to improve it. They also have a free MozBar toolbar that you can download to see your website’s metrics while browsing any page.